Sales Capacity Planning

Sales capacity plans that marry ambitious targets with realistic costs

Settle per-rep capacity and attainment assumptions with sales leadership, sourced from CRM history at the opportunity level, then derive the headcount and total selling capacity a revenue target actually requires.

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Capacity modeling

Size the required selling capacity

Work out how many reps the revenue target needs, on assumptions the sales team will stand behind.

  • Define per-rep capacity and attainment assumptions with sales leadership, by segment and rep type
  • Source historical productivity and attainment from CRM data at the opportunity level
  • Derive required capacity and headcount from the revenue target and those assumptions
Hiring and cost planning

Plan and cost the hiring

Build a hiring plan by month or cohort, apply a ramp curve to each one, and cost it out: OTE, employer taxes, benefits, and the non-headcount selling costs that scale with the team, set against the revenue the plan is meant to produce.

  • Build a hiring plan by month or cohort, with a ramp curve for each cohort
  • Account for the lag between approval, offer, and start date
  • Set the plan's fully loaded cost against the revenue it's meant to produce
Collaboration

Align with sales leadership

Work through revisions in the model itself, instead of passing a spreadsheet back and forth.

  • Give each sales leader a filtered view scoped to their own segment or team
  • Restrict access down to a single cell, so cost and comp data stays where it belongs
  • Watch the consolidated model update as sales edits their own view
In-year changes

Track and re-plan through the year

Keep compensation expense and the revenue forecast on the same assumptions, so one change updates both.

  • Track hiring, ramp, and attrition against plan on an ongoing cadence
  • Refresh the view from CRM and HRIS data without a manual export
  • Restate compensation expense and the revenue forecast from the same assumptions when hiring, ramp, or attainment change

Next: Sales Quota and Territory Planning →

Build a capacity plan finance and sales can both stand behind

Start free, model your real revenue target, and see the cost of the capacity it requires before you commit to it.

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